Cetelem, a trademark of BNP Paribas Personal Finance S.A., a part of the BNP Paribas Group, specializing in personal financing through its consumer credit and mortgage activities. BNP Paribas Personal Finance S.A. was a pioneer of consumer credit in 1953 and on-line credit in 1997 and today has over 29,000 employees in more than 30 countries across 4 continents, BNP Paribas Personal Finance is N°1 in France and Europe.

 

In Russia, the personal financing under Cetelem brand started operations in August 2007 as a structural unit of "BNP PARIBAS Bank" Closed Joint Stock Company, and since May 2012 personal financing is provided through the Commercial Bank "BNP Paribas Vostok" Limited Liability Company. So far the bank employs around 6000 staff in 66 regions of Russia, Cetelem is an active player in the personal finance market.