Cetelem, 100% structure of BNP Paribas Group and the European number 1 in consumer credit, continues its development on the Russian market and announces the launch of MasterCard credit cards emission in Russia.
Cetelem MasterCard is a universal product based on the modern information technologies: clients can apply for a credit card directly at the points of sale in Cetelem partners’ retail stores, furthermore, the decision on the card issue is taken in client’s attendance that much simplify the card issuance procedure. Credit cards are issued for 3 years and can be used to pay for goods and services in shops and other outlets, which accept cards of the MasterCard payment system in Russia and around the globe.
“We launch this new product in the time when the development of consumer lending activities is of a great importance for the Russian economy. Credit cards are one of the most promising lending products which help to increase consumers’ buying power and encourage consumption. We believe that this segment has a very good potential for the long-term development, - said Philippe Delpal, President of the Bank “BNP Paribas Vostok” and CEO of Cetelem in Russia. – “For more than 40 years credit cards were one of the key businesses of Cetelem around the world and we will develop it in Russia, providing in cooperation with MasterCard the cutting-edge product of international quality to our clients. An opportunity to have a credit card of one of the European leaders in this area will become a considerable advantage for our clients”.
«Our mission – it to provide our customers with the best products, technologies and experience in support of their business-goals achievement. And today it is especially important that Cetelem, our strategic partner, starts its cards emission in Russia with MasterCard. Now the bank’s clients get access to a safe and easy-to-use financial tool for a personal budget management – MasterCard Unembossed card which is accepted globally in more than 28.8 mln locations in 210 countries», - commented Ilya Riaby, General Manager MasterCard Europe in Russia.
Cetelem MasterCard cardholders benefit of 0% interest on purchases for up to 55 days** during grace period, given that its conditions are respected. Easiness of application procedure and use of Cetelem MasterCard as well as transparent terms are the advantages of Cetelem credit cards.
By this step Cetelem confirms its ambitious strategy of development in Russia: the company currently provides the full spectrum of consumer finance services via points of sale at retail stores and car dealerships. Being a partner of major federal and regional retail chains in 19 regions of Russia, Cetelem plans to expand its activity and introduce new products and services, developing synergies with other units of BNP Paribas in Russia: Retail Banking (CB “BNP Paribas Vostok” LLC), insurance (Cardif) and operational leasing (Arval).
About Cetelem and BNP Paribas Personal Finance
BNP Paribas Personal Finance (www.bnpparibas-pf.com), operating under Cetelem brand is #1 in France and Europe in personal loans: car loans, points-of-sale loans, consumer loans, credit cards, mortgage etc.
With 29 000 employees in 30 countries on 4 continents, BNP Paribas Personal Finance is Europe’s leading multi-specialist with the ability to offer a comprehensive range of personal loans. It is also a reference in the field of responsible lending.
About Cetelem in Russia
Cetelem (www.cetelem.ru) offers a whole range of point-of-sale credit products tailored both to retailers, car dealers and their customers. The company is presented in 19 regions in Russia, where it operates since 2007 as a structural unit of “BNP PARIBAS” ZAO, license Bank of Russia ¹ 3407 from 10.07.2002 and 21.04.2005. Cetelem in Russia is a partner of reference of the major Russian federal and regional retail chains including major players (Eldorado, M.Video, Mir Kozhi I Mekha and others).
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to Standard & Poor's. With a presence in 85 countries and more than 205,000 employees, 165,200 of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate & Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
* Within it’s peer group
About MasterCard Europe
MasterCard Europe is the entity responsible for managing MasterCard Worldwide’s business in Europe, for Europe. Through its network of local offices, MasterCard Europe can understand and meet the diverse needs of customers in the very different types of markets throughout Europe, enabling people to do business in their own way in their own language.
Through MasterCard Worldwide, MasterCard Europe offers its European customers and consumers access to leading payment services throughout the world. MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories.
www.mastercardworldwide.com
www.mastercard.ru
Press contacts:
BNP Paribas press-service in Russia
Anna GEORGIEVA
Retail Banking, BNP Paribas
+7 (495) 660-91-81, ext. 1108
anna.georgieva@cetelem.ru, anna.georgieva@bnpparibas.com
Polina SOKOLOVA
Consumer finance, CETELEM
+7 495 660-91-81, ext. 1066
+7 (916) 667-08-41
polina.sokolova@cetelem.ru
MasterCard Europe
Maria SINITSINA
Communications
+7 495 937-77-10
+7 (985) 763-35-10
maria_sinitsina@mastercard.com
